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The Coach's Playbook
Stop Worrying About Being A Bestselling Author, and Become One. Guaranteed. With our program...
We Make You A Bestselling Author on Amazon.
We give you a chapter writing framework.
You write your chapter, we handle the rest. The cover, editing, formatting, publishing, marketing and Bestseller Launch.
Best of All: You have a permanent digital asset that you can add to your author portfolio.
If that interests you, read on...
When Opportunity Comes Calling...
The Tech Conference that Turned Me Into A Bestselling Author!
From: Ray Brehm
Phoenix, Arizona
In April 2015, I was at a tech conference (Infusionsoft’s Icon). I happened to pass by a booth that seemed out of place among all the software-based solutions on display.
The company offered to make me a published, AND bestselling author, while also allowing me to co-author a book with one of my heroes, Jack Canfield.
It seemed too good to be true.
For over two decades I dreamed of becoming an author. I kept a manila folder in my file cabinet, and every time I had an idea I wrote it down and threw it into that folder. It was kind of like a black hole for my ideas (a file to nowhere).
I had very recently read a book by Dan Sullivan called The 4Cs Formula, and one of the main ideas he shared was that long before you have the confidence to do anything, you have to first make a commitment (the first “C”). That commitment can be made by declaring it to the world, or as simple as making a financial commitment.
The price tag to join the book with Jack Canfield?
$7000.
That was a real commitment for me at the time. I also realized something else. If I made that commitment, there is no way I would waste that money. I would be a bestselling author in 6 months guaranteed.
Could I write my own book for that amount? Maybe. But I also knew how things would end up going that route… delayed forever.
I chose to commit, and that completely changed the trajectory of my career.
A couple of years later I started The Co-Author Project, to create a more economical entry point for authors to join anthologies, while keeping the underlying value proposition…
Becoming a Published, Bestselling Author…
without all the other hassles of publishing (cover design and selection, theme, title, subtitle, book description, publishing account setup, interior formatting, editing, marketing, keyword and category selection, ads, ad management, launch coordination).
Those other things are overwhelming, and have nothing to do with your writing skills.
But there is a reason they call it Best Selling Author not Best Writing Author.
Because, unless someone does the marketing properly, the writing won’t matter.
We have now run over 10 Co-Author Projects, all bestsellers, and what we love most is how easy it makes it for our authors.
"What if I have never written a book before?"
I was once asked, “If I join your book, how do I know all the other authors' work is good?”
My response might surprise you.
I have found that the best chapters are written by new authors.
When you take away all the other distractions (editing, publishing, marketing), and allow authors to just focus on writing, the results can be amazing.
In fact, I had a writer join the anthology one time and tell me how he was a professional author. Turns out, his chapter needed the most work of all the others.
Being humble allows for great things. In our case, we provide an easy to follow framework for your chapter. All you have to do is let your creative juices flow for 2000 words.
But you don’t have to use our framework either. Just stay on topic, and when it gets to editing, we have our editors share their suggestions with you. No judgment, all private, to make your chapter the best it can be.
The truth is our framework gets you focused on your story, which usually only requires minor editing but little-to-no developmental editing (story structural changes).
Can you share a lesson you have learned or a habit that has made you successful on this topic?
Your message has the ability to impact others.
You can start reaching people right away by becoming a published author. If you already have a book, adding another increases your authority.
Here's why...
Build a stronger personal brand immediately.
A permanent marketing tool - no one throws books away, and they are always working on your behalf.
Pre-frame yourself to clients before they even speak to you. Your book shows your expertise.
Multiple authors are marketing you, every time they talk about your book
Use it in your content marketing plan to get leads
Open the door to new opportunities
A book is your most powerful business card
Most people will never write their first book, but you will have one to share in the next few months
Add to your signature, your bio, your articles and proposals
Instant Authority Boost
Your message matters, and the offer to join this book is your figurative tap on the shoulder.
As Sir Winston Churchill once said:
To each, there comes in their lifetime a special moment when they are figuratively tapped on the shoulder and offered the chance to do a very special thing, unique to them and fitted to their talents. What a tragedy if that moment finds them unprepared or unqualified for that which could have been their finest hour.
You probably already know the benefits of getting a book published and becoming a bestselling author:
Build a stronger personal brand immediately
A permanent marketing tool - no one throws books away, and they are always working on your behalf
Pre-frame yourself to clients before they even speak to you. Your book shows your expertise.
Multiple authors are marketing you, every time the talk about your book.
Use it in your content marketing plan to get leads
Open the door to new opportunities
A book is your most powerful business card
Most people will never write the first book, you will have one to share in the next few months
Add to your signature, your bio, your articles and proposals
Instant Authority Boost
Adding that first book or another book to your library will create a huge boost of credibility to you and your brand.
If I can do it, there is no doubt you can too.
But… when?
If you struggle with lack of confidence, lack of time, lack of money or lack of knowledge, all of this can seem overwhelming...
I get it.
Starting and finishing any book is tough...
The idea of publishing a book, especially your first book, can be overwhelming. Not only do you have to worry about writing, but then there is formatting, editing, the cover, the marketing, the launching, getting reviews, etc...
So when I finally discovered a way to crowd source the effort, and simply participate in writing a chapter, I jumped at the opportunity! (I still jump at it every time I have a chance)
You see, you don't have to be a publishing or book marketing expert to have a book. You don't even have to write the whole book.
What is crowdsourcing a book?
You have probably seen me or someone else do it. Crowdsourcing a book is done by gathering a group of authors together, and each author contributes a chapter.
That's it. You just worry about writing a great 1500-2000 word chapter, and let everyone else do the rest.
The organizer handles the costs and time for cover creation, editing, formatting, promotion (marketing).
In fact, it is incredibly cost effective for the co-authors. My current costs for just the editing portion of my books costs me around $300 per chapter.
Crowdsourcing in this way allows you to get your name out for a fraction of the total cost of a book.
The book is your starting line...
When I finally decided to take action, my only regret was not starting sooner.
I joined a crowdsourced book with Jack Canfield and about 60 other authors. Not only did I have my first book published, but it became a permanent fixture in my Amazon Author's Library.
It also started building my "online resume."
At least four influencers I have recently reached out to have commented that they had already "seen the great stuff I am doing."
Translation: "I have seen you have a lot of great looking books you have authored or co-authored on your Amazon bookshelf."
I was stunned, but realized I do that myself. When someone reaches out, I check and see if they have a book and how they look.
That is why that first book became so important.
You need to make the most of your time ….
Once you publish your first book (co-authored or not), you will have turned on the ability to speed up your credibility and authority.
I have spent that same time myself, waiting and waiting, and sometimes you just need a little push to get going and see how capable you are of becoming an author, a bestseller and an authority in your space.
That is why I want to introduce you to...
The Co-Author Project (crowdsourcing a book)
My Co-Author Project enables you to get your first book (or next book) out there quickly, and painlessly. It also allows you to learn how we publish and consistently make our books bestsellers.
By joining this book:
You get Bestselling Author Status (forever!)
You create a lead magnet (entry) to whatever you have to offer online. This could be another book, your website, your course or coaching. (hint: you can never have too many of these)
You create another permanent marketing asset for your portfolio. My goal is to continuously create lead magnets and content assets. There are few better assets than a book, and few ways to get your name on a book that are more economical than The Co-Author Project.
You have myself, and your co-authors marketing you forever after (free)! Every time anyone of us sends someone to read this book, that person sees you.
Authority by association. Just being a co-author on a book shows you add value. This is a way to add that quickly.
You don't have to be a book marketer or learn book marketing to have a Bestseller. You just need to focus on your great chapter!
When You Join the Co-Author Project
Why this works so well for you
The Co-Author Project
Co-authoring a book with us will change your status and exposure.
A Bestselling Book
You will become a Bestselling Author when we make this book a Bestseller through our marketing channels.
Permanent Marketing Tool
I call this perpetual marketing. This book will forever work on your behalf to build authority and leads for your business.
Global Distribution
Our book will be distributed globally through all the appropriate publishing channels.
Power of your Co-Authors
Witness the power of multiple co-authors promoting this book, and in turn you, reaping the benefits.
A Lead Magnet
You determine where readers should reach you and you may even provide a lead magnet and link to it on your site to build your email list.
Increased Exposure
All the authors promote, and create exposure. But also, every single new lead one of your co-authors, outside of the book, becomes a potential lead for you because of your association via this book.
What to do next...
Enroll in the Co-Author Program below
You will instantly reserve your spot, and any other bonuses. You will then receive an email letting you know what to do next (for the items below, like Bio and Headshot, your chapter, and your Call-To-Action.
We will send you How-To Info
We want the perfect Bio and Headshot to match your platform. Don't have one yet or need help? That is what we are here for!
Start brainstorming your chapter topic
Ideally, your chapter not only fits well with our book, but attracts people to your website, products, coaching, other books or future books. We will help you with the idea if needed.
Make note of the launch dates and get ready!
We will confirm the launch dates with you, give you promotional materials for email and social media. Then let us handle the editing, formatting, and marketing expenses. You will soon be adding a Bestselling Book Title to your library!
Some Of Our Bestselling Authors
"It is now always that we have the ability or drive to write a book on our own. Now I have the confidence for what is next."
Dr. Kanna Krishnan
Bestselling Author and Founder of
Positive Success Coach
"I am in the Self-Publishing industry, and I thought this would be an excellent way to get my first book out there. This was a great way for someone else to do all the work."
Karen Ferreira
Bestselling Author and Founder of
Children's Book Mastery
"It is a lot of money to publish a book by yourself. This was a fraction of the cost of what it would cost me to publish a book myself. It was a no-brainer."
Louis Vendetti
Bestselling Author of
My Disability Doesn't Define Me
"I was fortunate enough to come across Ray when I finished my first book. The process has been just great to add another book to my repertoire. I would recommend this to anyone who wants to have a second, third or fourth book..."
Marie Temby
Bestselling Author of
Simple Soulful Successful
"I joined The Co-author Project with Ray, the process is literally your write a chapter and you have a book."
Sierra Melcher
Bestselling Author of
How Change Really Happens
"Instantly increase your credibility and authority!"
James Archer
If you've been wanting to write a bestselling book to instantly increase your credibility and authority, but you just haven't had the time, or you're a bit overwhelmed with all the tasks (outline, title, cover design, publishing, not to mention the actual CONTENT) then you really need to think about a Co-Author project. That's where you contribute to a book that is being put together by someone else. I've participated in two co-author projects and both became best sellers. All I had to do was contribute one chapter and Ray took care of EVERYTHING else.
Celebrating the arrival of the books!
Monica Rubombora
Bestselling Author of
Government Tenders Don't Suck
A Message from Jack Canfield
This will be your next book...
The title, subtitle and cover may change slightly, but you can be a part of this guaranteed bestseller!
But what if you don't have a book yet yourself?
This is a perfect way to start your author platform. When I started, I had no idea what I was doing, but that first book created a place for me on Amazon and other platforms. I was an author, and then when I launched my first solo book, I already had the other book in my portfolio.
That gave me credibility for my solo book launch (and early fans).
Join our Book and Get Bestseller Status!
Frequently Asked Questions
If you have any other questions, reach out to our team.
When the clock hits zero, the bonuses go away!
What if I haven't written before?
We are writing about online entrepreneurs, it isn't a writing test. Your chapter will be reviewed for content and professionally edited. It will be awesome! There are many ways we can help you get it done if you struggle. Those include tools like dictation and interviewing.
Is this a good way to get started?
Absolutely. It is exactly how I got started. When I finally committed to myself and an opportunity appeared, I made the decision to invest in myself.
That catapulted me forward, and I have never regretted it.
What is in it for me?
You will become a Bestselling Author.
It also creates a starter platform for you as an author if you need to write more books. Your credibility will skyrocket.
What would it feel like to add "Bestselling Author of..." to your email signature.
You have also just created a permanent piece of marketing that others (myself and your other co-authors) will promote for you in perpetuity.
Will this book be a Bestseller?
Yes. We guarantee it will be a Bestseller (on Amazon).
The non-fiction genre for online businesses and self-help books is very large. I have a large following, and I also use the best marketing systems to get the book noticed.
Can you imagine being able to tell people you are not only a published author, but a Bestselling Author as well?
Who gets the royalties?
There is no royalty share as this is not an income play. This book will be positioned as a business card and lead magnet.
For that reason, it will be priced very low long term so there will be maximum exposure for all the authors.
What we do is make the paperback the minimum required price on Amazon for the authors to get easy access. So it will depend on the size of the book. Our book, The Success Code had about 29 authors (60k words), and is about $5.97 per copy. The ebook will be priced at 99¢. Those will most likely be the price ranges for this book.
This book is about increasing credibility and making you a Bestselling Author. It will be amazing!
Is there a money back guarantee?
No, there are no refunds.
For this opportunity, we have a limited number of spots. We will not have any ability to refund you after you sign up because we start moving immediately and close up the offer.
However, if we don't hit one Amazon Bestseller List, then we will refund everyone. That hasn't happened.
What if I have already published a book?
Congrats!!! That is HUGE!!
Adding another book to your library adds even more credibility. I personally accept many co-author opportunities to increase the number of books in my Amazon Author Central Library.
Why does this cost more in my country?
Some countries use the term "dollars" for their currency (like the US) But those dollars are not equal in value to US dollars (that is why currencies are traded).
So occasionally someone will ask: "Why does this cost more in my country?"
The short answer it doesn't. The enrollment amount is the same, you may just be paying with a less valuable currency. Canadian Dollars or Australian Dollars are not equal to US Dollars.
If at the time of enrollment 1 US Dollar is equal to 1.5 Canadian Dollars, you can expect it to require about 50% more Canadian Dollars to enroll.
The confusion can be about using the term dollars. Because you will never hear anyone saying that is costs them more in pesos or some other currency.
The Co-Author Project could just as easily be priced in gold. It could cost one ounce of gold to join. One would not say that it is costs more in silver if you needed 20 ounces to purchase. Silver is simply a currency that has a different value than gold.
How does this benefit our author rank if it is not published in our account?
Amazon has a proprietary algorithm for author rank. It bases rank on an author's other books and their ranks at any given time.
All the authors will see their ranks rise during our launch. It doesn't unfairly benefit one vs another (including me).
The other authors buying a few copies of paperbacks at random times, in different amazon stores around the world, does virtually nothing for anyone's rank.
If the book is doing well, or if it carries a bestseller banner, that shows up in every author's Amazon central author's page...
Frankly, I have really never paid much attention to author rank unless I could grab a quick screenshot
What about author copies, pricing, etc?
There are no author copies included. The main reason is I have been on both sides (a co-author and the publisher in this case).
I don't want to charge more, so I can send authors 50 books each. I personally have boxes of unopened books in my garage for that exact reason (and I know I paid for them as a co-author at a 7k contribution level).
Most authors really only want a few copies (at least in the beginning), and it is much easier for them to get the exact amount that way. So we just set the price as low as possible on Amazon. This also allows us to utilize the advanced distribution of Amazon (and author's Prime accounts if you have one, for the best shipping prices).
How do we know the book will be high quality with so many different authors?
This is a great question.
Interestingly, I find the opposite to be true for a couple of reasons.
I believe the information is what is important (not having established oneself as an author). And here is where it gets interesting, new authors are so conscious of making a great debut they work extra hard on their chapters and delivery of their message.
On the contrary, I had someone who told me he was a "professional author" and his chapter had to be rewritten 3 times.
If someone is unsure of the topic, or structure of their chapter, we will go over it.
But most turn in their chapters and it passes through 3 different checkpoints for content, and then editing. Occasionally we will ask for some revisions, but I am almost always amazed at what I receive (in a good way).
What are the individual chapter expectations?
Your chapter contribution will be 2000 words.
The size of book will be determined by the final number of authors. The last one was about 210 pages (60k words).
You will submit a chapter, your headshot and a short bio. Then you can sit back and let us do the rest of the work.
Are you ready?
What can I write about?
From our onboarding doc:
YOUR CHAPTER
Here is how I want you to envision your chapter, because this is what has worked extremely well in the past.
What is the one thing (or habit) you believe people should know about this topic?
Just jot it down.
Now take that idea, and write down the story of how you discovered it. You will not believe how much your story will help the reader learn something that you know. It is ok to be specific to your niche or as general as you want to be.
Here is a simple framework on how to format your chapter:
Tell the story of how you learned this principle or habit.
Explain what the habit is.
How can the reader implement it?
Summarize it with a moral to your story.
Seems too simple?
It works (once you get going you are going to complain about needing more words (but you can’t have any!).
As Mark Twain said, “If I had more time, I would have written a shorter letter.”
What is the VIP Lead Author Upgrade?
In addition to being part of the anthology, and receiving bestseller status, with the VIP LEAD AUTHOR upgrade we will build your own custom version of the book with a private ordering link.
This includes a new front cover featuring your name, and the back cover with your image and bio. We provide you a private link to a special Lulu site where you can order copies of your custom version anytime. We maintain the publishing rights, but it creates a custom version (privately available) for you to purchase physical copies with your name featured as the lead author on the cover. (we also move your chapter to the first spot in your version, as well as add an extended bio in the back matter).
Don't Miss This One!
This is Truly a Limited Offer, so Join before We Close and Move to the Writing Phase...
A year from today, you will surely arrive.
The question is… where?
I have been there. I waited for something to change, and nothing did.
Not until I took action.
Will you arrive at your desk in the morning still wondering if you could possibly be a bestselling author?
Will you arrive home after a long and frustrating day at work, hoping to someday be a part of something big, like a bestselling book?
Or...
Will this be the year that you become a bestselling author?
Will you see the path to your solo book clearly now that you have joined a bestseller?
Where do you want to be?
Choose the path that takes you where you want to go.
I hope you’ll join me on this exciting journey to become a bestseller and beyond!
To Your Success,
P.S. In case you're one of those people, like me, who just skip to the end of the letter, here's the deal:
You can join our current project, write one chapter, so you can become a published author (or add another book to your portfolio), get Bestseller Status and have a permanent authority/marketing piece attached to our other books in the current series.
P.P.S. How long are you willing to deal with the frustration, the fear, the emptiness of not getting started?
Join now!
The Co-Author Project
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